Tips for reference images

An image Worth more than thousand words! Product photos communicate the details of your references more effectively than the best of descriptions. Typically, visitors to your store get their first impression of your products based on the product photo you posted. They have not yet had time to read the descriptions, and they have practically already decided whether they are interested in the product or not based on whether the image convinced them or not. We explain what you should take into account when adding your images.

Why are the images you publish of your products important?

• It is the first thing you see The buyer. At first glance you check whether the product matches your expectations.
• They help the buyer better understand the product and reduce uncertainty, especially by using several detailed photos.
• They give you a competitive advantage. Faced with multiple options in products, prices, etc. Attractive photos immediately influence the purchase intention, since they reach directly to the subconscious, without the slower filter of reasoning.
• They minimize returns, by reducing frustration or disappointment, since the expectations they generate Clear images are closer to the reality of the product you will finally obtain.
• They increase the probability of sharing on social networks. It is easier for a Facebook, Pinterest, Twitter... user to share your products if they have attractive images.

What are the best photos?

There are some aspects What photos aimed at e-commerce have in common:

• Make sure they are of high quality: Whether in size or resolution, or that the images convey and are self-descriptive, buyers will have a clear idea of ​​what you offer if the photos are of quality.
• Include alternative photos: taken from different angles; photos of very specific details that cannot be seen in the photos of the complete product; the product in use (it is the best way to convey to the customer the experience they will have); even in alternative uses (e.g., if you sell clothes, you can show them in different models, or if you sell food, you can show the product on different plates).
• Present photos of each variation: Post one image for each color or important variation that you offer, so that the buyer does not have to make the effort to imagine what the option they ultimately want to buy will be like.
• Allow your clients to have the clearest and most accurate image. possible detail of your products through Zoom. Use large photos (dimensions and resolution) for this purpose. Although remember that they must be under 10MB.
• Whenever you can, try to make all the photos in your store consistent with each other, maintaining a similar style and format in all of them. This allows your store visitor to have a consistent shopping experience, which reduces possible insecurities or distrust. How is this coherence between images achieved? Making sure that the photos always have the same origin (e.g., always photos from the manufacturer, that they were taken by the same photographer), that they have the same lighting and background, that they are taken with the same camera and lens, etc.

How can photos help attract more visitors to your store?

It is You may think that the usefulness of photos is limited to your product offering a good image of your business and your products and therefore helping visits to your website to convert into sales more easily. However, they are also important to get more people to visit your store in the first place.

In many sectors, such as fashion or food, image searches They can drive significant traffic to your website. Some buyers use image search to find (on Google, for example) those products that fit exactly what they are looking for, and thus constitute the starting point of the purchase. From the platform, we add attributes and contextualize the image with the texts you use in the name and description of the reference, with the objective that they are taken into account at the SEO positioning level of the image.

Social networks are also another important source of traffic today, where product images can shine and attract visits, or on the contrary, cause some rejection if they are not liked by users. users of these social networks.

In short, it is important that the images of your products and services offer complete visual information, with the best quality and quantity of photos possibleto attract visitors to your websites, to help them make the purchasing decision and to adjust their expectations to reality.